How Not to Attract Media Attention: 3 Things to Avoid

Writing by Brick Marketing on Thursday, 14 of February , 2008 at 10:42 am

Before you can figure out the right ways of attracting media attention to the press releases that you write, it’s important to know what tends to be a turn off for everyone from bloggers the newscasters to news producers who are called upon to find the filler stories and articles that will make a broadcast, a newspaper or a magazine complete.

PRWeb - Press Releases That Work
If you want to attract media attention, here are some sure fire strategies that you need to be aware of simply because using them is going to have the opposite affect of what you’re looking for.

1. Keyword stuffing. When it comes to press release SEO, there’s a delicate balance that you need to have, a balance that puts your keywords out there but doesn’t throw them into the mix so often that the release is no longer readable. Keyword stuffing is a deal breaker for attracting media attention because, well, it shows that you care more about the search engines and ranking for those terms than you do about helping out your customers.
2. Excitement overkill. Being excited about your product is one thing; hyping it beyond compare is another - and too much hype is not going to attract media attention. Simply put, saying that your product is new, exciting, improved and “the best ever” without backing it up is going to make most media folks more than a little skeptical.
3. Too much information. When you’re trying to attract media attention to a press release, you need to be sure that those who are reading it know that there’s a need to dig deeper and tell more of the story; if you put it all out there up front, what’s left to look into?

There are more things that you can do that will sabotage all of your efforts to attract media attention to your press releases (and we’ll be sure to keep providing information about others as well), but these 3 are likely to be the most counter-productive of all.

Category: Uncategorized

• Add this post to Del.icio.us - Digg

No comments yet.