How To Attract Media Attention With A Press Release

Writing by Brick Marketing on Saturday, 17 of November , 2007 at 8:38 pm

There is no substitute for a press release when it comes to attracting media attention. One carefully places press release can get you real speed-dial type media attention from targeted media in your industry and general media from around the world. All you need to do is write a press release that encourages a phone call or e-mail from the right media personalities and your website can be flooded with targeted traffic in days.

PRWeb - Press Releases That Work
Your targeted press release should address the following points in order to attract the media attention that you desire:

• What newsworthy event are you promoting or hoping will attract media attention?
• Who will be at the event and who is planning the event?
• When is the event taking place?
• Where will your event take place?
• Why is the event so important to you, your target market, and the media you wish to attract

Not promoting an event? That’s OK. Not every press release needs to be about a specific event. But every press release should have a purpose and promote something that is newsworthy. Here’s your checklist again, this time for non-event related news items:

• Who is the subject of your press release?
• What is so special about the person the press release is about or what is the newsworthy event that you are promoting?
• When is the special circumstances of the press release taking place?
• Where is the significant news item taking place?
• Why is this promotion necessary?

When it comes to attracting media attention, you want your press release to be as specific as possible. Leave nothing out, but do be brief. A well written press release can get you all kinds of attention - FAST!

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