How To Get Local Media Attention

Writing by Brick Marketing on Tuesday, 16 of October , 2007 at 11:49 am

Is it possible to generate attention for your local business using online publicity strategies? I believe so, but it requires using local media before you start using online publicity channels and in conjunction with those channels to get the media attention that you desire.

Just about every community has a local newspaper, radio, or TV news. You should build a relationship with the news editor of these organizations and help them realize that you are the local expert in your niche. Press releases are a good way to do this.

PRWeb - Press Releases That Work

Local media use online resources as well as national media do. PR Web allows media professionals to subscribe to RSS feeds for their MSA and all you have to do is find out if particular news editors use those feeds for their local area. If they don’t, send them a quick e-mail encouraging them to do so. Then, when you submit your press releases you can submit to PR Web and your local media will receive them in their e-mail boxes and use them when they want.

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