How To Incorporate Forum Posting Into Your Online Publicity Strategy

Writing by Brick Marketing on Wednesday, 28 of November , 2007 at 5:10 pm

Forums can be a great source of buzz creation and media attraction juice. After you publish your press release and distribute it online, go to few a forums in your niche, including forums targeting media people, and drive traffic to your press release. The following tips should serve to help you:

PRWeb - Press Releases That Work

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  Join the forums before you need to - You should pick a few forums right now before you need them for publicity purposes and stay active in them; that way, when you need the publicity, you’ve already established your credibility.
• Put a link to your press release in your signature - Use your signature for the publicity, not the forum post.
• Don’t spam the forums - People in forums are very protective against anything that looks like spam; if they trust you they’ll listen, but if they don’t, watch out.
• Your press release is important - Don’t trivialize it; but you don’t need to put neon lights on it either. Just be professional and let people know you have valuable information to share.
• Promote softly - If you have an important promotion going on, let people in the forums know, but don’t beat them over the head with it.
• Be courteous and respectful - Bullying people is as much a turn off as spam; don’t do it.
• Be positive - No one likes a whiner; everyone loves a winner. Act like a winner.

When you publish a press release online then use forums to inform people of your important promotion, you are using social and viral tactics to drive traffic to your press release. It’s valid and it works.

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