How To SEO A Press Release

Writing by Brick Marketing on Wednesday, 10 of October , 2007 at 8:50 am

When you write a press release in the information age, you can’t just throw it together and say “I’ve got a press release.” Those were the old days. The ideas in the press release were far more important than the individual words you use. That’s not so any more.

The ideas are still important. Don’t get me wrong. But it’s equally important that you use the right words - the right keywords.

PRWeb - Press Releases That Work
SEOing a press release is a lot like SEOing website content, articles, blog content, or anything else. You must use the proper keyword density, use a title that attracts attention, pay special attention to the links, etc. You’re not just writing for an editor sitting at his desk at the local paper. You’re also writing for Internet-only journals and old style publications that also publish online.

Your title must contain your important keyword as well as grab the reader’s attention. You must include your keyword several times throughout the press release. You must also use some anchor text to drive traffic to specific pages of your website. And don’t forget the graphics. Today’s press releases can include graphic photos and images and when you use them, just as you would on your web page, you must include alt tags.

We’ll cover SEO for press releases a little more in depth as we go. For now, that should get your imagination working.

                      Category: Press Release Seo                      

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