How To Target RSS Subscribers

Writing by Brick Marketing on Thursday, 18 of October , 2007 at 9:28 am

When it comes to press release distribution, there is more than one way to get the word out, create the buzz, or get the attention you crave for your business. One often overlooked way to ensure you get the attention your business needs is through RSS feeds.

PRWeb - Press Releases That Work

PR Web Press Release Newswire has a load of RSS feeds that media persons can subscribe to. Chances are, media professionals you want to target with your press release subscribe to one or more of these feeds. It seems to reason then that if you want to ensure that they see your press release, that you target the RSS they will receive automatically. That’s easier said than done, however.

Targeting the RSS Feed of Choice

To target an RSS feed successfully, you need to know which feed to target. PR Web Press Release Newswire has its RSS feeds categorized in two ways: By industry or topic and by MSA. You may benefit by targeting more than one RSS feed so it helps to know how they are organized.The trick to ensuring that your press release is included in the RSS feed you want to target is with optimization. If you are targeting a particular MSA, for instance, you need to ensure that that name of that MSA is included often enough in your press release to ensure that it is picked up by that feed. For instance, to target the Allentown-Bethlehem-Easton, PA area then you should include that phrase in your press release three or four times. If your business is located in Easton, PA, instead of just listing Easton you could mention the Allentown-Bethlehem-Easton, PA area. Of course, when you list your business’s address then you’ll only include Easton, but by including the entire area name you know that you are targeting that RSS feed.The same principle applies to industry feeds. But you must be more subtle. A press release targeting Art Entertainment: Music Downloads IPOD MP3 will appear awkward so choose one phrase within that name and optimize your press release around that phrase. For instance, you could target the phrase “music downloads” and that will get you sufficient attention to be included in the RSS feed that you are targeting.

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