Online press releases have become a very popular method of communication. With many press releases ranking well in search engines it also become the marketing of choice for many savvy SEO experts and newbies. There are always basic rules and tips that apply when ever writing a press release. If you are trying to attract the attention of editors from newspapers and magazines it is very important to follow some basic components of press release writing.
1. Spell Check! I know that this sounds very obvious but many press releases still go out every day filled with spelling and grammatical errors. If you are trying to get the attention of important industry professionals than you better make sure you have all your text spelled correctly. It only takes a few seconds to hit the spell check button.
2. Make it Interesting – nobody is going to pick up your story because you introduced a new sock warmer. Make it innovative or announce a new partnership or charity event. If you are doing it just for link building than chances are nobody is going to read it anyways but if you want someone important to see it make it reach out and grab their attention.
3. If you want to have further reach with your PR take the link it sits on and tag through the various social bookmarking websites such as Digg, Mixx and Delicious.
4. Make the opening paragraph in your press release extremely effective. The first 10-15 words are probably the most important in your entire press release. It should highlight what can be expected in the rest of your PR. It almost like a pitch so make it grab someones attention.
5. Don’t forget to provide your contact info. Provide as much as possible so that an editor or website can get in touch with you if needed.
If you follow these five basic steps you should be off to a good start to start putting out an effective PR campaign.
