Is Your Press Release Getting Sales?
Writing by Brick Marketing on Monday, 7 of January , 2008 at 12:55 pm
When you’re in business and you’re doing everything that you can to draw attention to what you do and what you have to offer, the goal isn’t marketing; the goal is getting sales. So look at what you’re doing - specifically, look at your press releases and see whether or not they are helping you to get sales.
PRWeb - Press Releases That Work
Some of you will see that, sure, you’re getting a few more sales because of the press releases you’ve sent out, but think that you could be doing more. Some of you will look at them and wonder why you’ve sent them at all. Finally, it’s probably a safe bet that some folks reading along won’t have sent out a press release at all.
Whether you’re working on your first press release or you’ve been sending them out for years - to the news media and online - there are some standards, some key points that will help you to accomplish more with each press release you send.
- Make sure you’re using the right format when your release is written.
- Make sure that your press releases are news worthy.
- Get the reader’s attention right away.
- Get readers excited about the product or service you’re announcing.
- Direct people to the website or phone number they need to get more information.
- Know and use the keywords and key phrases that your customers will use when they search.
That’s 6 steps - 6 easy steps - that can help you to use your press releases for getting more sales. At the very least, they are 6 steps that will help draw traffic to your site. Make sure that when folks follow the links they’re landing on a great page and that they have plenty of chances to act. Remember it’s not a sale until it’s closed.
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