Keyword Research For Your Press Release

Writing by Brick Marketing on Thursday, 1 of November , 2007 at 8:37 am

Keyword research for press releases is a lot like keyword research for website content, articles, or blogs. Online marketing, after all, is online marketing. But there is one fundamental difference between press release SEO and website content SEO:

PRWeb - Press Releases That Work
Your press release is about one specific newsworthy event

What does that mean, exactly? Let’s use an example.Your local hardware store is planning a “Hit The Nail On The Head” promotion. You’re inviting local contractors to the store for a special contractor-only shopping day. That means you are turning away your other customers just to make room for contractors to get what they want at special contractor prices. That sounds like a lot of work, doesn’t it?It also sounds like a great opportunity for a press release. Since your hardware store also has an online presence that includes a website, you decide to extend your contractor-only shopping day to your Internet store. But there’s one problem: You can’t screen your online customers to determine whether they are contractors or not, or can you? Well, that’s a problem for your store personnel to figure out. What you can do is write and distribute a press release to promote your contractor-only sale. But what keywords should you use?

How To Optimize Your Press Release
For The Right Keywords
You know that your press release must be optimized in order to get the best results online. But how should you optimize it? Should you use the keywords “Hit The Nail On The Head?” That is the name of your promotion. What about “contractor-only?” Or “hardware store?” See the dilemma.

The answer to this question lies in another question: What are you trying to accomplish? The appropriate keyword for your press release is the one that will help you most accomplish your goal. In this case, you want to drive contractors to your hardware store on a special day - let’s say November 15. On this day, you want as many contractors from all over, from anywhere and everywhere, to visit your online store, or if they are local to you - say, in Lansing, Michigan - then to drop by your store to participate. Here are some keywords you should focus on:

• Contractor
• Hardware Store
• Sale
• Lansing, Michigan
• The name of your store

That’s a lot of keywords for one press release. You need to pick the two most important keywords and optimize your press release for those. You might even write two press releases (or more), and optimize the press release for two keywords per release. In other words, one press release might focus on “contractor” and “sale.” Another might focus on “hardware store” and “Lansing, Michigan.” This way, you are targeting your audience globally in one press release and locally in another.

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