One Press Release Distribution Mistake Not To Make

Writing by Brick Marketing on Wednesday, 31 of October , 2007 at 7:47 am

You know who Chris Anderson is. He wrote the book on the long tail. It’s called The Long Tail. He’s also the editor-in-chief at Wired magazine.

He recently sent a good swift kick to PR professionals. He calls them lazy. What did they do that was so offensive? You might have guessed - they sent him e-mail.

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Here it is in Chris Anderson’s own words:

Lazy flacks send press releases to the Editor in Chief of Wired because they can’t be bothered to find out who on my staff, if anyone, might actually be interested in what they’re pitching.

Then he published their e-mail addresses. Right there on his blog for the entire world to see. What’s the lesson in all of this? Very simple:

Do your homework and make sure you are sending your press releases to the right person. Otherwise, not only will you not get the publicity you are looking for, you might end up on someone’s Do No Evil list.

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