Online Reputation Management for Doctors using Online PR

Writing by Online Publicity Journal on Thursday, October 9, 2008 Comments Off

Are you a doctor who has recently found themselves on the examining table with an irate patient or client? If you have never approached the internet help your practice or taken it seriously now will be the time.

Chances are that a client or ex-employee will visit one of the whistle blowing sites to express their pain or anger. Often times nobody wants to listen to an angry patient but Rip Off Report will, and with open arms. One post on rip off report could cripple your practice for ever if nothing is done about it. The longer you let the listing sit the deeper that link will anchor itself in under your search results. Many people these days will search for a doctor’s name before visiting that specific practice to see what others might have had to say. A proper on press release campaign along with various other ingredients like active profile building will help clean up your online publicity. Online publicity in a digital age could be the make or break for your growing practice or business. It is important to keep it as clean as possible in order to stay competitive with your local competition. Launching an active and aggressive online press release campaign will become a vital ingredient in order to flush any negative press you might have hanging over your name in the all the major search engines. An online press release campaign targeting your name and your practices name is the first step of many to successfully clean up your online presence. Whistle blowing website such as Rip Off report have tremendous stickiness and quickly climb to the top of a search result. Whether proactive or reactive necessary steps must be taken.

Comments Off                      Category: Attracting Media Attention                      

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