Press Release Anchor Text: The Right Way And The Wrong Way

Writing by Brick Marketing on Friday, 9 of November , 2007 at 3:07 pm

When it comes to press release SEO, there is perhaps nothing as important as the anchor text that you use within the press release. This is one area that many press release writers don’t understand. Yesterday, I critiqued a press release submitted by a company called Webjam. I pointed out in my critique that Webjam made the mistake of using its company name for the anchor text in its links. This was a big mistake.

The reason you don’t want to use your company name for your press release anchor text is because your company is likely not well known enough to people outside of it to warrant that. If you are AT&T or Exxon-Mobile then perhaps that is OK. But for most companies, that isn’t the best strategy. It might be if your important keyword is a part of your company name, but in the case Webjam, and many other companies as well, that’s not the case.

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A better anchor text strategy in your press releases is to link your important keywords to your website. If you are an entertainer who hires herself out for private parties then you might use the anchor text “private party entertainer” or “private party.” If you are a used car salesman then you might use “used cars.” A press release writer might use “press release writer” as anchor text. Whatever you use, it needs to be relevant and it needs to be a keyword phrase that you want to rank well for in the search engines. It also needs to be a phrase that one of your web pages is optimized around and then you need to link it to that web page.

Don’t overlook anchor text in your press releases. If you’re going to link to your website from an online press release then make sure those links are high value links.

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