Press Release Copywriting: Make Your Press Release Shine

Writing by Brick Marketing on Friday, 30 of November , 2007 at 9:44 am

When it comes to press release writing, there is no substitute for a professional writer who knows how to pull the right triggers and push the right buttons of the media people you are trying to attract. When you hire Brick Marketing as your press release copywriter, we take special care to ensure that your press release stands out in a crowd. Here’s a little insight into our method:

First, we interview the client (you). We’ll even interview as many people in your company as necessary to get the information we need for your press release. If your press release addresses IT concerns then we’ll interview your IT staff. If the press release is regarding your company’s financial status - you are making an initial IPO offering, for instance, or you have reached an important milestone - then we’ll interview your chief financial officer. Has your CEO received a coveted industry award? We’ll interview him too.

PRWeb - Press Releases That Work
We will also conduct background research to make your press release shine. If your press release addresses environmental concerns and you want to show the world that you have a solution to an important dilemma in that branch of science then we’ll go through the steps of digging up facts to help you support your case.

Next, we’ll write your press release in a professional manner designed to get a response from industry media personnel and general media professionals. Our professional copywriters are experts in wording press releases in just the right way to trigger the response you want.

Finally, we will SEO your press release. Even if you do all of the first three steps right and fail to do this final, very important step, your press release will fall to the bottom of the search engine pile. Brick Marketing will make sure that doesn’t happen. Our copywriters are well-verse in the latest SEO techniques and will make sure your press release is optimized from the very first word.

Don’t delay. Find out more information today about how you can make your press release the best in your industry.

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