Press Release Distribution as a Publicity Tool

Writing by Brick Marketing on Tuesday, 22 of January , 2008 at 3:33 pm

Press release distribution isn’t the first thing that many web marketers turn to as a publicity tool - but when you get right down to it, it’s far more effective than some of the tools that you’re going to come across. Provided your press releases focus on newsworthy events, product releases or service options and provided you distribute your press releases to the right venues, you’ll find that you’re able to attract the links that you’ve been looking for.

PRWeb - Press Releases That Work
Press release distribution is more valuable than the following tools - just to get you started:

• Press releases are more valuable than posting sales information and news details into forums that are not related to the topics of the forums.
• Press releases are better for getting information out than simply setting up a website and expecting others to find it.
• Press releases can be more effective for announcing an event in an online classified community

In each of these cases, using press release distribution can give others access to the information by placing it where people will be looking for it. In forums, community members are often socializing or looking for answers rather than looking for sales materials - your ads in these places may be a turn off. Just setting up a website is rarely - if ever - going to be enough, and classifieds don’t assure that the right people, those who can further promote the information that you’ve put out there, will see the details (let alone be able to act on them).

On the other hand, developing a system for distributing press releases can ensure that you get your message out to the right people at the right time - and that can lead to the publicity your business is looking for.

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