Press Release Distribution: How Can You Get the Word Out?

Writing by Brick Marketing on Tuesday, 22 of April , 2008 at 6:39 am

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When it comes to using press releases to market your business, you’re quickly going to discover that just writing a press release isn’t enough: you also need to get the word out. That is where press release distribution comes into play.

It’s the way in which you distribute your press releases that gets the word out - not merely the press releases. So what can you do to make sure that you’re getting the word out as effectively as possible?

Distribute your press releases to online media sites. PR Web is a great example of sites where editors go to look for those stories that aren’t out there yet.

Distribute press releases by email. When you have a relationship with folks in the media - be it traditional media outlets or bloggers - go ahead and send your press release out by email.

Distribute press releases on your website. You’re going to want to be sure that you are putting information about your press releases on your website.

Distribute press releases to your local media. Even though you want to be sure that you’re thinking about the big picture and getting the word out to as many people as possible, you don’t want to forget about those in your area.

By distributing your press releases as widely as possible, you can be sure that you’re able to get the word out as effectively as possible.


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