Press Release Distribution Is Not Just for PR

Writing by Brick Marketing on Monday, 2 of June , 2008 at 8:49 pm

PRWeb - Press Releases That Work
When some people think about press release distribution, the first thing that they think of are PR professionals who can be hired to get the word out about a product, service, business or event. More and more, though, the face of press release distribution is changing:

(source)The press release is no longer just a tool for public relations professionals. In fact, marketing professionals and small business owners now use press releases with just as much frequency as PR professionals, according to a new Society for New Communications Research study, “Exploring the ROI of Online Press Releases,” which was sponsored by SNCR Vendor Council member Vocus. Furthermore, the press release was once used to attract the attention of journalists and media outlets. Now, it is used to accomplish a much greater range of goals including reaching bloggers, driving website traffic, and search engine optimization (SEO). The results of the study will be shared in a presentation led by SNCR executive director Jen McClure at the 2008 Vocus Users Conference, which will be held June 4-6 in Washington, DC.

You may not be in the DC area to attend this conference (for that matter, you may not want to be), however, that doesn’t mean that there won’t be some interesting information that will come out of it. When it comes to press release distribution, after all, it’s important to look at SEO, to consider reaching out to members of the new media and to achieve additional results on a per case basis.

By learning more about press release distribution - and as more and more people begin to take advantage of it for their businesses - it’s possible to do more than just get PR; it’s possible to get and stay ahead of your competitors.

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