Press Release Distribution Is Only One Way to Get the Word Out

Writing by Brick Marketing on Tuesday, 12 of February , 2008 at 11:29 am

While press release distribution and press release writing is a great way to get the word out about products, services and events, it is important to recognize that it isn’t the only way to generate a buzz about your company. In these days of social media and blogging and web marketing tools, it’s important to maintain a bit of a wider focus.

PRWeb - Press Releases That Work
That’s not at all to say skip the press release distribution: it just means that it’s a good idea to look at the big picture.

The big picture is that if you’re looking to get the word out, you need to open yourself up to the possibility of using press release distribution in conjunction with other marketing tools:

• In addition to a press release, include the announcement of an event in your blog and point it to the press release as well as your website to give readers more info.
• Look at the possibility of launching a PPC advertising campaign at the same time as you send out a press release when your goal is to drive traffic to a new page on your website.
• Because press release writing is best focused on a single demographic, you may also want to look into a press release distribution strategy that embraces multiple outlets - one for each demographic.

Simply by broadening your marketing efforts, you can do more to get the work out; remember, press release distribution is only part of the equation.

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