Press Release Distribution: What’s So Special About Tuesday?

Writing by Brick Marketing on Wednesday, 24 of October , 2007 at 12:41 pm

Do you know the best day to release an online press release? If you guessed Tuesday you’d be right. Here’s why:

On Monday most journalists are trying to pick up the pieces from the weekend. Most journalists work a 9-5 day Monday through Friday unless there are special events they need to cover. That means on Monday morning they are swamped with the news from the weekend. Bad day to send a press release.

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If you have news fit for the weekend and you wait until Friday to get it in the paper then you have missed the deadline. And journalists are preparing for the weekend starting on Thursday. Weeklies usually publish on Thursday so if you have a press release for this week then you’re late. If it’s for next week you’re too early because journalists haven’t started thinking about next week yet. That leaves Tuesday and Wednesday.

Statistically, Tuesdays are better for releasing new press releases. That’s the day most journalists are on the prowl for new stories to write. If they don’t find anything on Tuesday then they’ll use some or all of Wednesday, but if you send your release on Wednesday then you’ll miss the early birds. Tuesday is a much better day to send an online press release.

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