Press Release Distribution: When Is the Time Right for a Press Release?

Writing by Brick Marketing on Thursday, 20 of March , 2008 at 10:21 am

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When it comes to planning for press release distribution, you’ll find that one of the best things that you can do is to know when the time is right to send out a press release. Only after you know that you’re looking at the right time frame will you need to look at things a bit more closely.

For example, when is the right time to distribute a press release about a new product? Some people will tell you that the best time to release a press release is as soon as you know you’re going to have a new product; others will tell you - a bit more accurately - that you shouldn’t distribute a press release until you’re about to launch the product and all of the kinks have been worked out.

On one hand, you’ll find that you want to start spreading the word as soon as possible, sure. But it’s important to recognize that before you send those releases out, there are a lot of things that have the potential to change. Consider what would happen if a production glitch came up and you’d announced a target date: if you were going to push that date back by six months, would you prefer to have to explain why or simply be able to just keep working and pushing forward?

Ultimately, the timing that you choose for press release distribution is going to be something that you decide within the publicity departments in your company. Don’t forget though that there are a number of factors that can affect your time frame; take them into consideration and be sure that everything is on track before sending out a press release.

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