Press Release Distribution: Who, What, When, Where, Why?

Writing by Brick Marketing on Tuesday, 9 of October , 2007 at 8:10 am

Do you know the 5Ws of press release distribution? They’re simple, not easy.

What I mean is, understanding PR distribution is a piece of cake. Doing it is a bit involved. It’s time consuming and can be frustrating if you don’t get everything just right. I’ve put together this list of 5Ws for you to keep you focused and help you better understand how to get your press releases out there and where:

PRWeb - Press Releases That Work

Who: Anyone who has an online business or a brick and mortar business with an online presence should consider press releases. This is one powerful method of getting the word out about your business and what you do, and ensuring that your message reaches the right target market.

What: Online press release distribution is all about using your keywords and branding to communicate essential aspects of your business that might be missed in other ways. Whereas other forms of marketing target consumers directly or potential business partners, the press release targets the media.

When: Anytime you have an important message to communicate that should not be missed.

Where: The best place online to distribute your press release is at PRWeb Press Release Newswire. I like PRWeb because they have the widest distribution and when you distribute a press release through PRWeb you can be sure that it will reach your intended target market.

Why: Bottom line, increase market exposure. When you market your producs and services to customers directly, you are hitting each individual customer with your branding message one at a time. When you target the media with your message then you are targeting your entire industry, consumers, professional colleagues, and anyone else who might benefit from your product or service through one message. It’s mass communication and Internet press release distribution has taken it to a whole new level.

                      Category: Press Release Distribution                      

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