Press Release Distribution: Why Does Length Matter?

Writing by Brick Marketing on Thursday, 17 of January , 2008 at 12:39 pm

Press release distribution is less challenging now than it once was. Because many businesses are taking advantage of online press release distribution, getting the word out often can be done with a few clicks of the mouse - a big change from the previous need to send out multiple copies by mail or by fax to media outlets.

In order to get the attention your press release deserves, there’s been a rule of thumb that’s often followed; it can best be summed up as “keep it short, simple and straightforward.” The general purpose for this was that reporters and other media pros were going to see countless press releases each day; if yours was longer than a page, chances are good that the information on the second page wasn’t going to be read anyway.

With online press release distribution, on the other hand, there’s been a sense that length doesn’t matter as much. Word of advice: if someone tells you that your press releases can be longer when you’re distributing them online, feel free to laugh. Here’s why: there’s even more press releases that people will see online; short, concise, detailed information is still going to be the thing that catches the eye of online and print media folks with your press release.

Simply put: the length of your press release matters because it shows that you’re willing to get the point. Reporters, publishers - that’s what they really want to see.

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