Press Release Distribution: Why Is It Important?

Writing by Brick Marketing on Friday, 22 of February , 2008 at 2:44 pm

When it comes to talk about online marketing, more and more you’ll see references to the importance of press release distribution:

PRWeb - Press Releases That Work

(source) Press releases build awareness for your online marketing. It builds awareness of your products, services, and anything you want. Whatever you see or hear each day can be turned into a press release. Press releases are a great way to stand out and differentiate you and your business.

Search engine crawlers read your press release. They consider each word of your press release as a keyword. So put as many keywords in your press release as you can

While the concluding paragraph of the above excerpt definitely pushes the envelop - there are words that aren’t keywords and that, if they were to be considered as such would probably qualify you as a spammer (after all, if your press release and the products that you offer are all about cats and you use the word dog. someone looking for dog information really isn’t going to find anything that is relevant to their needs) - it’s fair to say that your press releases do get looked at and crawled by the search engines.

When press release distribution is all about events or announcements that have a newsworthy element to them and getting the word out, you’ll find that it’s a lot easier to enhance your credibility and boost the reputation of your website. When it comes to press release distribution, it’s important to focus on doing things the right way.

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