Press Release Length: Does Size Matter?

Writing by Brick Marketing on Monday, 15 of October , 2007 at 9:14 am

When it comes to writing press releases, does it matter how long it is? I say it does.

But I’m not advocating length over quality. A press release can be short and be effective. A long press release can be ineffective. You don’t want a long press release just for the sake of having a long press release. Nor do you want a short one just so you can say, “I kept it short.”

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Rather, you want to write a press release that has value and that creates a buzz about your product or service. If you can do that in two paragraphs then by all means, just write two paragraphs. But you have to include all of the information necessary to give a full picture and it is really difficult to do that in two paragraphs most of the time.

Follow these tips on your next press release and let me know how it turns out:

• Be brief - Not short, brief. Don’t say more than you have to.
• Say everything that needs to be said - Be complete. In other words, give all the information necessary to tell your story, but don’t bore your readers. They are, after all, busy professionals.
• When submitting your press release online, include a photo - A photo will go a long way with your audience in improving your credibility.
• Include your contact information - You do want them to contact you, don’t you?
• Don’t sell - You’re writing a press release, not a sales letter. Be sure to include the part about your newsworthiness. If there is news there, professional media people will notice it.

If you follow these tips in writing your next press release I’m sure you’ll get the results that you want. Size isn’t all it’s cracked up to be.

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