Press Release Management: Getting Your News on Your Site

Writing by Brick Marketing on Tuesday, 18 of March , 2008 at 12:42 pm

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Press release management is about a lot of different things. In part, it’s about letting the world know that you’ve launched a new product or service. In part, it’s about making sure that when you host an event, people will show up.

Press release management is about - at it’s simplest - making sure that you’re able to get your news to the people who need it: to the media who will cover the news and to those consumers who you want to act on what they read.

However, while many who are using press releases to get the word out about their services, products or functions and business in general are able to get the release out in print and online, often there’s an important outlet that isn’t considered. Many businesses don’t get their news on their own websites and blogs.

When it comes to managing your press releases, be sure that you’re looking at your website: be sure that those who already come to you looking for information on your website won’t have to start searching to track it down.

By either linking to the press releases that you’ve sent from your home page or including a news page on your site, you can be sure that you’re getting the word out more effectively.

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