Press Release Management: Staying on Top of the Releases You Send

Writing by Brick Marketing on Friday, 18 of January , 2008 at 1:42 pm

Do you have a press release management system in place?

If you have recognized the value of gaining publicity through press releases, you’ll probably have already figured out the basics. You know that you need to report newsworthy events, products and services. You know that you need to keep track of where you’ll submit press releases based on where you’ve found success before. Chances are good that you’ve also discovered a strategy for linking to your press releases so that you’ll spread the word even more effectively.

PRWeb - Press Releases That Work
The tools that you use to stay on top of all of your press release campaigns are all a part of a press release management system.

With the right press release management, you’ll be able to:

• organize the templates that you use so that you always know where to find them
• organize links to your press releases by category, by subject or another criteria that you set forth
• know which releases have been picked up where - and ensure that you tailor campaigns appropriately

Sending a press release isn’t enough (just as building a website doesn’t automatically ensure that you’ll get the traffic that you need); you need to make a consistent effort to get the word out, and to use your press releases more effectively.

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