Press Release Management: Understanding Your PR Goals

Writing by Brick Marketing on Monday, 25 of February , 2008 at 12:44 pm

Writing press releases is designed to help you better market your business and the products, services and events that you want the press and the public to know about. Press release management is that process by which you keep tabs on the press releases that you’ve used in your business: where you’ve submitted,which releases led to interviews, which were re-published, etc.

PRWeb - Press Releases That Work

In order to get the most out of press release management, you’ll find that it helps to understand your PR goals (and what writing press releases can do to help you to reach them).

Among those things that you should keep track of are:

• the goals that you have for publicity: what do you hope to accomplish with your press releases?
• which publications you want to have noticing your business - which editors would you love to have pick up your press release?
• how many click throughs to your website are coming from a press release submission.

When you are willing and able to keep track of the press releases that you have written and of what has and hasn’t worked, you’re in a better position to manage future press releases. When you know what doesn’t work, you will be able to learn from it, and to turn things around.

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