Press Release Management: When to Create Multiple Versions

Writing by Brick Marketing on Wednesday, 20 of February , 2008 at 2:49 pm

When it comes to press release management, you’ll find that there are a number of factors that you’ll need to keep in mind:

• there’s the writing, of course
• there’s the editing
• there’s the scheduling
• there’s the distribution

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Those are all relatively straightforward points within press release management; the more that you look into it however, the more likely you are to discover that there’s another key element: matching your press release to its audience.

Let’s say that the press release in question is meant to announce an acquisition that your company has made. Do you merely create one release to send to the media and various online outlets? Or should you consider creating multiple versions?

If the release is relevant to a number of different groups, then absolutely you should create multiple versions: target one to distributors, one to end users and one to the press. Likewise, consider adding some information about the release to your blog and your website.

Shaking up your press release and creating something that each group that may be interested in knowing the details will want to read is going to help you to get ahead.

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