Press Release SEO: Are Keywords Important?

Writing by Brick Marketing on Tuesday, 23 of October , 2007 at 9:15 am

Keywords are just as important for press releases as they are for any other online content. And for the same reasons.

Press release SEO is about more than just keywords, but it does include keywords and you should be mindful of keywords when you write your press releases. Which keywords you optimize your press release for will determine a lot in how it is written. For instance, if you are an auto mechanic and your press release is about a new tune up technique then you might use the keyword “tune up” or you might use “spark plug.” Both are good keywords for that topic, but which keyword you will determine the direction that your press release takes. Therefore, it is very important to give your keywords some thought before you pick them.

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What will media people search for to find your press release? What do you want them to search for? That’s an important question you want to ask yourself. Does your new tune up technique promise a never before realized benefit for car owners? Does it utilize a new technology? Will it save car owners money? What is the “news angle?” These are all important questions to ask - long before you start writing your press release. And the keywords that you use could depend on the answers to these very important questions.

Nevertheless, keywords are a necessary component for your press release. Before you start writing, be sure you have a list of important keywords for your website. The keywords you use for your press release should coincide with the keywords you use for your website. In fact, they should coincide with the specific page of your website that you plan to drive traffic to.

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