Press Release SEO: Choosing the Right Landing Page

Writing by Brick Marketing on Monday, 31 of March , 2008 at 3:09 pm

PRWeb - Press Releases That Work

One of the key elements of any search engine optimization project - including, of course, press release SEO - is to make sure that when someone who’s read your ad or content clicks on a link, they show up on the right landing page.

Why is the right landing page an essential component of SEO?

It seems like a question that should be easy to answer, however some people struggle with it. If your focus is press release SEO, you’ll want to be sure that you are choosing a landing page that:

• Is relevant to the product, service or event that your press release was designed to announce;
• Is not simply another copy of the same press release;
• Encourages action;
• Provides the information that people are looking for;
• Allows you to further interest them in your company and what you have to offer.

When you are making an effort to optimize your press releases, your goal is to attract additional attention to your products, services and - ultimately - your company. Choosing the right landing page is simply the next step in the process.

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