Press Release SEO: Is Your Press Release Getting the Job Done?

Writing by Brick Marketing on Friday, 30 of May , 2008 at 7:18 pm

PRWeb - Press Releases That Work
When you’re distributing press releases on line, having a sense of search engine optimization is essential. While you may not know much about press release SEO, there are tools that are available that can help you to be sure that your press release is getting the job done:

(source)I write sometimes 8-12 press releases each month, mostly for our client businesses. I have a process I use that makes sure I’m hitting all the bases to both optimize the press release for the search engines and also that the content is newsworthy and presented in an intersting way…

But everyone can use a little help now and then. Just recently David Meerman Scott noted a new tool called Press Release Grader. I have to say it’s definitely a tool worth checking out if you write press releases, whether you’re just starting or you’ve got a gazillion under your belt. After all, the factors that make a press release successful are still evolving.

When you want to be sure that your press release is getting the job done - both in terms of press release SEO and with regard to getting the word out about the products or services or events that you know are newsworthy - it’s important to look at whether or not you are sticking to the right format, whether or not the links that you choose to include go to the right pages and whether or not you’re using your keyword or key phrase enough.

By analyzing the press releases that you write - whether or not you use a tool like Press Release Grader - you’ll find that you’re able to really see what you’re doing well and to see where you could benefit from a little more work.

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