Press Release SEO: Optimizing For Two Keyword Phrases

Writing by Brick Marketing on Sunday, 25 of November , 2007 at 9:54 am

Just as you would do for a web pages or an article, when you write your press release you should select two keyword phrases from your list of keywords and optimize your press release around both of those keywords. I would do this in four steps.

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Step 1: The first step, of course, is selecting the keywords based on the purpose of your press release. Are you promoting an event? Perhaps there are keywords that are more relevant to that event than others. Maybe you are promoting an award that your company has received. Choose two keywords that you could use to make that award stand out in your press release. Whatever your press release is about, you need to find two keywords that will keep the press release focused on that.

Step 2: After finding your keyword phrases, write your press release. This is your first draft. Don’t worry about keywords at this point. Just write. Make sure you get all the information in the press release that you need to get in. You want the press release to cover every major point necessary, but you want want unnecessary fluff. Make sure you kill the fluff and include the necessary information.

Step 3: Next, go through the press release and find every place that you could include your first keyword phrase. Maybe you can exchange certain words or phrases for your keyword phrase or maybe you can insert your keyword phrase into some sentences in order to get the optimization done. Be thorough. Every instance of your keyword phrase counts.

Step 4: Repeat Step 3 for your second keyword phrase. The reason you want to do each keyword separately is so that you don’t miss any opportunities for each keyword. Press release optimization isn’t hard, but it is tedious and you need to make sure that every opportunity is seized. When you add your keyword phrases, make one or two of them an anchor text link, preferably one link for each keyword and no more than three links per press release.

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