Press Release SEO: Remember Your Goals

Writing by Brick Marketing on Sunday, 6 of January , 2008 at 6:31 pm

Traditionally, press releases were meant to grab the attention of news media - radio, TV, newspaper and other print media. You wrote a headline that would get the reporters (or whomever else was reading the release) excited. The body of your release would include the who, what, where, why, how and when of things, but not just to mention them: the key would be to suck in the media once you had their attention, to grab a hold of them and make sure that they acted and helped to get others interested in what you had to say. That was your goal.

PRWeb - Press Releases That Work
With online press releases, you’re still going to want to get people excited - but you’ll have another goal as well: attracting attention so that others who are interested in what you’ve got to offer will find your release amidst everything else on the internet. Therefore, you’re not going to want to forget about press release SEO - optimizing your press release for the search engines.

The first thing to focus in on is this: what one keyword or keyphrase is most relevant to what your press release is about? Obviously, this is going to vary from one business to the next and depending on the event, but answering it is key, because then you’ll have a starting point for press release SEO.

Your keyword or keyphrase will be what someone would be searching for. As an example, consider financial planning as the business’ field, financial advisor as what the writer does and a free financial planning tool being released as the subject of the press release. The ideal keyphrase for this press release would be free financial planning tool, and secondarily, you would want to show what made this tool different (it was being endorsed by a financial advisor). By using the phrases “free financial planning tool” and “financial advisor” in the title and subtitle as well as in the body of the press release, you can make sure that those who are looking for something like that are more likely to find it.

Remember that your goal in this example is to attract leads for those who are interested in a free financial planning tool that was created by a financial advisor.

It’s that same idea that can be applied whatever you do, whatever you are announcing. Think about whom you are trying to reach, why they should be interested and - just as you focus on SEO for your website or articles that you submit to directories, include those principles in your press release. With your goals in mind and an optimized press release, you can better get your message to the people that need to hear it - and make sure that they are excited about what you’ve got going on.

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