Press Release SEO: The Importance Of Your Title

Writing by Brick Marketing on Friday, 26 of October , 2007 at 9:06 am

When it comes to press release SEO, the title of your press release is perhaps the most important part of it. For one thing, the title (also called headline) is what will get the most attention before anyone reads the press release. In fact, no one will read the press release unless the title draws them in. So make sure it is a compelling title.

PRWeb - Press Releases That Work
Besides the Compelling Quotient, your press release title will go a long way in determining how successful your SEO efforts are. Titles are one of the most important aspects of SEO. They are prominent to both humans and search engine spiders so that alone gives them importance. You want to make sure that you SEO them properly.

The surest way to SEO the title of your press release is to include the most important keyword in it. But don’t just include the keyword in the title. Place it prominently at the beginning of the title. Look at the two example press release titles below and guess which one is better for SEO purposes:

• Improve Your Air Conditioning Maintenance Today
• Air Conditioning Maintenance: How To Keep It Cool

Notice in the second title that the keyword phrase “Air Conditioning Maintenance” appears at the beginning of the title. That’s the proper way to SEO your press release’s title. The first title is not too bad, but the keyword at the end of the title is not as effective or strong as it is in the second title.

SEO your press releases by including your keyword as near the beginning of your title as possible.

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