Press Release SEO Tip: Use Keyword Variations

Writing by Brick Marketing on Monday, 12 of November , 2007 at 11:00 am

When it comes to press release SEO you don’t necessarily have to use the same version of your keyword in every instance. Search engines are smarter than your average bear. Here are some sample sentences using the keyword phrase “automatic transmission.” These are perfectly legitimate SEO strategies for ranking your press release around this keyword phrase.

• Sentence #1: Does your automobile feature an automatic transmission?
• Sentence #2: Transmission performance in not automatic in some Ford models.
• Sentence #3: We service automatic and standard transmissions on any automobile.

Notice that every sentence above uses the keyword phrase automatic transmission, but that the words in the phrase are not contiguous in each use of the phrase. They don’t have to be for effective keyword implementation.

PRWeb - Press Releases That Work
This is a mistake that a lot of new SEO practitioners and press release writers make. They think that every use of your keyword phrase has to be exact. It doesn’t. Sure, you need to include several instances of your keyword phrase exactly as you want to be ranked for it, but it’s OK to vary it as well. Don’t forget that.

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