Press Release SEO: What Is the Goal?

Writing by Brick Marketing on Sunday, 24 of February , 2008 at 10:59 am

What is the goal of press release SEO?

This seems like a question that should be easy to answer. The goal is to make your press release available online and to ensure that the way in which it is written enables those who are searching for relevant information with Google or Yahoo to track it down. However, it’s important to remember that writing press releases for SEO is a very different thing than writing press releases for media editors.

PRWeb - Press Releases That Work

(Source)You may have heard of free online press release distribution sites like PR.com, i-Newswire, Free Press Release, and PRBuzz, just to name a few. Their free services are good for simply making your release available to the popular online news sites and for helping you improve your search engine optimization (SEO) by creating a lasting footprint. Therefore, I recommend using one of these services for each of your releases. However, the chance of your release catching the eye of an editor or producer using this method is slim.

When you’re focusing on press release SEO, it’s important to keep in mind what your goals are.  Press release SEO is about getting the word out to more people - not just writers and professionals, but to prospective customers as well.

What that accomplishes, however, is a bit more leeway. Instead of focusing solely on the who, what, where, why, when and how of your release, you can be a bit more creative - which allows you to draw more readers to your website that way, and lets you take advantage of the SEO efforts that you put into your press release.

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