Press Release SEO: What Should Your Goal Be?

Writing by Brick Marketing on Monday, 28 of January , 2008 at 12:16 pm

When it comes to press release SEO, you’ll find that your goals are going to be a little bit different than they are when you’re looking at search engine optimization.

PRWeb - Press Releases That Work
Now that’s not to say that you won’t be taking advantage of links in to your website when you submit online press releases. It’s not to say that your press release shouldn’t include some keywords and content that will help to promote your website. When your press release is well-written, you’ll benefit with both of those.

However, your goal with press release SEO should never be to stuff your press release with keywords. Your goal should never be thought of in terms of “if I send out [x number of] press releases every week, I’ll get to the front page of Google.”

Yes, focus on keywords. Be sure that you include them in your headline, and within the body of your release: consider press release SEO as a tool for increasing the likelihood that if someone searches for those keywords at a press release service, yours will be among the first that they see. That should be your primary goal.

Remember, in all cases, search engine optimization is a balance. The key to solid press release SEO is this: write for both readers and search engines and you’ll find the success you’re looking for.

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