Press Release SEO: What’s the Real Benefit?

Writing by Brick Marketing on Tuesday, 4 of March , 2008 at 11:56 am

Capture media attention
PRWeb - Press Releases That Work

When it comes to press release SEO, there are a few key things that you’ll want to remember:

  1. Content is always the key to SEO; it’s important to look at the way that you’re writing your press releases ;
  2. Keywords are important to SEO, but you should be careful not to stuff your press releases with them;
  3. The biggest benefit of press release SEO is the ability to generate links back to your website or blog.

Once you’re aware of those basics of press release SEO, you might want to set them into the background a bit; after all, while there are SEO benefits to writing press releases, the real goals that you have should include getting the word out about a business event, a product launch or a new service that you’re going to be offering.

Even when you are using press releases for SEO, remember that improving your search engine rankings is secondary to getting your news out there. Press releases are about your company news, not just about adding links back to your website.


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