Press Release SEO: Why It’s Essential

Writing by Brick Marketing on Friday, 6 of June , 2008 at 7:00 pm

PRWeb - Press Releases That Work
When it comes to writing online press releases, one of the things that you’ll want to be sure that you are focusing on is SEO for each press release. Press release SEO isn’t just important - it’s essential.

Simply put, press release SEO is all about making sure that you are distributing your press releases to reputable outlets like PRWEB that are well recognized by the search engines. Likewise, you should be sure that you are focusing on using the right keywords and key phrases when you are writing your press releases; you want to be sure that your prospects - whether customers, others in your field or members of the media - are able to find the press releases that are relevant to them.

Consider the following example related to real estate searches and SEO:

(source)Let take it a step further, according to NAR over 85% of all transactions start online, then those three agents or broker would control 68% of transaction for that search term. So for every 1000 times someone searches for the term ex. “Your City homes” these have the potential to bring the following traffic to your website.

Site 1 (56.36%) would bring you 563 visitors
Site 2 (13.45%) would bring you 134 visitors
Site 3 (9.82%) would bring you 98 visitors

Now, chances are good that if you’re reading this post, you’re looking for press release information rather than looking into more basic SEO information; however the numbers aren’t going to be all that far off. Even when the search is just through PRWEB, the top results are going to get the most click throughs. If you’re in the top of the listings thanks to press release SEO, you’re going to get more out of every release you send out.

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