Press Release SEO: Your Press Release Is Not a Website

Writing by Brick Marketing on Friday, 27 of June , 2008 at 7:45 pm

PRWeb - Press Releases That Work
When it comes to press release SEO, the implication - at least to some extent - is that you need to think about your press release as if it were a website.

There are some levels in which this is true:

• The title of your press release is a lot like the heading or title tags on a website: you want to be sure that it’s relevant and that it contains your keywords when possible.
• Readers will find your press release and your website based on the keywords or key phrases that they search with.
• You are going to have different press releases for different audiences just as you will create relevant landing pages on your website to appeal to different audiences.

However, despite the similarities between your press release SEO and the SEO that you use for your website, there are differences as well. Simply put, the goals that you have for your press releases are going to be different than those that you have for a website.

When you’re thinking about press release SEO, focus on the ways in you can reach your target market(s). Focus your press release SEO on getting the word out about what you have to offer; use your website SEO to seal the deal.

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