Press Release Video: How Long Should It Be?

Writing by Brick Marketing on Sunday, 11 of November , 2007 at 6:20 pm

You know the wisdom of using a video with your online press release. Good! But how long does it need to be?

Good question.

When it comes to press release videos, too long can be as bad as not long enough. That’s why you need to carefully think about how long that video should be before you upload it to your favorite press release distribution website.

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The question is length is not as cut and dry as it might seem. You really want to convey the right message in your video and remember, its purpose is to enhance the press release, not to steal its thunder. But who is the press release for? Answer: Very busy media professionals. do you really want to waste their time with a video that doesn’t communicate?

There are two things to consider when it comes to press release video length: Who is the video for and what is it for? In other words, whose time are you taking up and what are you trying to tell them? You don’t have to tell the entire story in the press release video. You just want enough to spark an interest. Then give the rest of it on your website.

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