Press Release Writing: 7 Key Elements

Writing by Brick Marketing on Thursday, 27 of March , 2008 at 10:21 am

PRWeb - Press Releases That Work

When it comes to press release writing to get the word out about your business and products or services that you have to offer, you’ll find that there are 7 key elements that you need to focus on.

1. Get right to the point. Press release writing is about starting strong and getting the most important details out right away. When you get right to the point, you’ll find that you’re able to get more people to keep reading.
2. Newsworthy and relevant content gets results. A press release has traditionally been geared towards attracting media attention; if your “news” isn’t really news, press release writing isn’t really appropriate.
3. Be concise. When you’re writing a press release, the best thing that you can do is to tell people just enough - just what they need to know. If you go on too long, readers will lose interest.
4. Just the facts, ma’am. Stick to the facts when you write a press release.
5. Be general. When you write a press release, you’re not necessarily writing to members of your own industry; as a result, it’s a good idea to skip industry-specific jargon.
6. Use an active, not passive voice. Writing a press release is about getting the right information out, it’s not about making a sales pitch. With the right voice and the right tone, you can convey that you really are sharing news.
7. Follow the standard structure of a press release. When you write a press release, keep in mind that there’s an accepted format; stick with that format and your press release will be taken more seriously.

Each of these elements that you should consider when writing a press release plays it’s own role; together, however, they make your press release writing worthwhile.

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