Press Release Writing: Action Word Strength

Writing by Brick Marketing on Tuesday, 13 of November , 2007 at 1:04 pm

One of the best things you can do for your press release writing is to use action words. Action words are strong words that convey action and give your press release additional punch, opposed to passive verbs, which tend to weaken your writing.

One of the biggest mistakes novice press release writers make is using passive verbs, words such as

• is
• was
• will get

Action words are much stronger. Look at these two sentences and you decide which one is the strongest:

1. ABC Corporation is getting a new CEO.
2. John Smith jumps head first into the CEO seat at ABC Corporation.

If you said No. 2 is stronger then you’d be correct. The reason sentence No. 2 is better is because it utilizes the action word “jumps.” That’s much stronger and easier to visualize than “is getting.”

PRWeb - Press Releases That Work

If you take out the passive verbs and replace them with action words, your press release writing will improve 100%.

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