Press Release Writing and Newsworthy Events

Writing by Brick Marketing on Wednesday, 16 of January , 2008 at 11:29 am

When you’re writing a press release, you’ll want to make sure that you’re doing more than just letting your local media know that you’ve got something to say - you need to make sure that you’re writing about a newsworthy event.

Admittedly, press release writing for online distribution is a bit different than writing a release for your local print media outlets or even national publications. You can get away - to some extent - with putting out details for the sake of attracting attention to your website.

PRWeb - Press Releases That Work
But the thing is the primary topic of your press release must be newsworthy. Writing a press release about a product that you’ve manufactured for 5 years isn’t newsworthy; writing about a product that’s received an award (even if it’s a five year old product) is newsworthy.

That key difference is something that you need to consider. When you are looking to write and distribute a press release, ask yourself if there is a news basis to the story, or if there is at the very least a news angle that can be taken. If there’s not, you shouldn’t be writing a press release (use the content for creating an article or blog post to drive traffic instead).

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