Press Release Writing: Are You Chasing Chickens?

Writing by Brick Marketing on Monday, 8 of October , 2007 at 8:49 am

Writing a press release is a bit like chasing a chicken you want to eat for dinner with a fork in one hand and a knife in the other. If you catch the chicken you’ll have a might nice dinner, but if you don’t then you just look like an idiot.

Well, if you’ll exclude the analogy and forgive the drama I’ll apologize for scaring you. That’s not the intent at all. But it isn’t easy to write a press release that gets media attention. You have to understand, first off, what editors are looking for and secondly, what makes good news. Other than that, writing a press release is fairly easy - just like chasing a chicken.

PRWeb - Press Releases That Work

The first thing you need to know about press release writing is to write a killer headline. It’s not as easy as it looks. The headline will determine whether or not anyone reads the rest of the press release. If the headline falls flat then you can expect no one to read the first sentence of your press release, no matter how good that may be.

Secondly, even a good headline can only go so far. If you hit the nail on the head and write the best headline ever, you still have to write a good press release. It has to capture, and hold, the attention of the reader all the way through. That means your press release must have some news worthy item in it. It also means it must be well written. You can have one or the other and your press release is a failure. To succeed, your press release must have both of these elements going in its favor.

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