Press Release Writing: Baiting Readers to Follow the Link to Your Site

Writing by Brick Marketing on Wednesday, 6 of February , 2008 at 7:51 pm

There is a component to press release writing that involves attracting attention to your website by providing just enough information to get the reader to bite. There’s a similar concept involved in other online marketing tools like social networking:

PRWeb - Press Releases That Work

(Source)The term ‘link bait’ refers to materials created, published and spread online with the aim of attracting links, visitors and attention. These baits are often disseminated via social media websites, particularly social news communities like Digg or Reddit.

Ideally, you want as many people as possible to see these baits because this increases the potential for them to go viral. Social media channels are platforms to maximize visibility.

Online press release distribution will give you the opportunity to get the word out about a product, a service or an event; by focusing on what’s important and relevant but leaving just enough out of your press release that the reader will want more information, you can bait them to follow the link to the site.

Keep in mind that their following the links to your website will help to boost your traffic, but when you are adding the links to your site while writing your press release you need to direct those who follow them to find the information that they are looking for.

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