Press Release Writing Can Help Save You Money

Writing by Brick Marketing on Tuesday, 15 of January , 2008 at 10:26 am

Writing a press release isn’t all about getting publicity from the media for your product launch, service announcement or company event - though the publicity definitely helps when you’re trying to get the word out. The reality is simple: writing a press release is about saving money on the overall costs of advertising.

Think about it for a minute: a thousand piece mailing or a press release submission - which costs more?

PRWeb - Press Releases That Work
When you take the time to send out a huge mailing to announce a new product or service or to let the public know about a special event, you don’t just have the costs of the mailing: you have to pay for the list, for the time it takes to sort your mailing and the time for writing your sales pitch.

On the other hand, effective press release writing and internet submission and distribution which can gain you a great deal of publicity takes only the effort of writing and click of the mouse. When that release is noticed, added to feeds for your topic and written about by media professionals the reality is obvious: you’ve saved more than just money, you’ve saved time as well.

Using press releases allows you to focus on just the facts; no need to create hype - the hype will create itself. No need to figure out where to spread the word; the word will get out naturally and you can be sure that, with simple effort, those who need to know about what you have to offer will hear about it with plenty of time to act.

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