Press Release Writing: Creating an Attention Grabbing Headline

Writing by Brick Marketing on Thursday, 6 of March , 2008 at 7:17 pm

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Press release writing is about getting out the who, what, where, when, why and how of an event, a product or a service. However, if you do not capture the reader’s attention, how will those specifics really help you?

Press release writing is all about making sure that people know what you want to tell them about. That’s where having a strong headline is essential.

With a strong press release headline, you will find:

• That you can hook readers from the time they see your press release;
• That readers will have some sense of what you will be telling them - what you will be doing to help them to reach their goal or fill a need;
• That it’s possible to get the media attention that you’re looking for; and,
• That getting sales is something that is simplified.

As with all press release writing, creating a great headline does mean avoiding the overly sensational. You don’t want to make promises that you cannot keep and you want to avoid using a headline that has little to do with the body of your press release.

In other words, look at the big picture, but focus on the specifics: when you write your press release headline, be sure that you’re addressing the main point of your press release. That will help you to reach the rest of the goals that you have for the release.

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