Press Release Writing: Do You Include a Photo?

Writing by Brick Marketing on Friday, 11 of July , 2008 at 11:48 am

PRWeb - Press Releases That Work
When you write a press release to market your business, a product or service that you offer, one of the things that you are trying to do is to draw the attention of the media and of current and potential customers. However, according to some source, you might not be taking full advantage of press release writing unless you are including a photo with the release that you write:

(source)The majority of press releases that are distributed online do not include photos. When a photo or an illustration is included with a press release it enhances the visibility of the release increasing the number of viewers as well as making it easier for people to find a release in search engines such as Google™ News and Google Images.

“One of the biggest mistakes made by press release publishers is neglecting to include a pertinent image with their press release.” said Phillip Davies President of BigNews.biz “People are much more likely to find and respond to a press release with an interesting photo, than to a press release that does not include one. Our latest report shows publishers how to prepare an image for publication with a press release and how to optimize it for better search engine placement.”

In other words, if you’re looking to take your press release writing to the next level, you may want to take a page from press release writing guides of the past (when press release writing and distribution was more geared toward traditional media outlets, photos and graphics were often included). By including an image, you are likely to discover that the press releases you write are noticed, that they attract attention and that the value of your SEO efforts also increases.

If you’re looking to get more out of press releases writing, you may want to think about adding an image; if the sources are right - it’s something that will benefit you and your business.

                      Category: Press Release Writing                      

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