Press Release Writing: Getting Right to the Point

Writing by Brick Marketing on Sunday, 29 of June , 2008 at 12:02 pm

PRWeb - Press Releases That Work
Press release writing is a great way to market your business - provided of course that you are able to stick to the basics, understand the format and recognize that a press release isn’t a sales pitch. Ultimately, when it comes to press release writing, getting right to the point is going to ensure that you are able to get the results that you are looking for:

(source)For a press release to be effective, it needs to be clear, factual and to the point. If an reporter wants to write a more in-depth article on your product or service, they’ll call you for more information. State the facts (in the best possible light, of course) clearly and consisely, providing greater detail in the lower paragraphs of the release. A press release typically includes a quote from a senior executive, in which you can toot your horn a little, but make sure it actually says something meaningful. Cut the fluff, and stick with the facts.

When you’re writing press releases, it’s not a bad idea to think about the articles that you’ve read in the business section of the newspaper - especially those that are written almost in the margins. You’re going to want to start with the facts, you’re going to want to make sure that you are telling a clear story and that you are providing information that others are going to benefit from.

Really, that’s the key to press release writing: get right to the point, focus on what your current and prospective customers are going to want to know and make sure that it’s easy for writers and editors to just run with your release as the story if it comes to that. By getting right to the point with press release writing, you’ll find that it’s easier to get noticed and to spread the word.

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