Press Release Writing: How Often Should You Release News?

Writing by Brick Marketing on Thursday, 17 of April , 2008 at 3:38 pm

PRWeb - Press Releases That Work
When it comes to writing press releases to market your business, one of the most common questions that people have isn’t “what do I write,” but rather focuses on “how often should I write a press release”? The answer - one that some people will consider unfortunate is, “it depends.”

Press release writing isn’t a science; there’s no exact method or schedule that should be followed. The reality is that you should make an effort to release news as it is available. In other words, when there is a newsworthy event, you should work on creating a press release and getting the message out there.

In other words, when you’re thinking about news that you need to get out there, consider writing a press release if it the type of event/product/service that you can see reporters or others talking about; releasing a product that’s just been developed, receiving a review from someone whose opinion is highly respected, a major staff change - these are all things that will get people talking.

On the other hand, day to day changes are best addressed in other ways. Progress on a product, answering customer service questions - these are things that are best addressed in your company blog or newsletter.

Press release writing - just to clarify - is something that you should look into when the information you’re releasing is something that you know others will want to be aware of; if it’s news, it’s important to get it out there.

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